M&S Essential Extracts Gain A Sustainable Pack Solution

01.02.2012 20:55

 

RPC Containers Llantrisant has underlined its expertise in the use of post consumer recycled material (PCR) with the production of a 300ml PET bottle for Marks & Spencer’s Essential Extracts personal care range that incorporates 30% PCR material.The 30% PCR content is the optimum amount of material that can be incorporated into the bottles whilst ensuring they continue to deliver a high quality performance. In particular, the bottles maintain an excellent translucent clarity which enables the products to be clearly visible, contributing to a high impact on-shelf presence.

The M&S Essential Extracts range offers products such as handwash and hand & body lotion.

As part of M&S’ Plan A, its ethical and environmental plan, the retailer is committed to increasing the amount of packaging made from more sustainable raw materials such as recycled plastics.

Andrew Speck, Packaging Buyer at Marks & Spencer, said: “The right design and packaging is a key part for any personal care brand but it’s equally important for us at M&S to ensure that we can lessen the environmental impact of our packaging wherever possible in line with our Plan A commitments.

“The 30% PCR bottles from RPC Llantrisant meet these two key objectives, enhancing our beauty products while reducing the overall carbon footprint of the pack. They are well suited for this range of natural ingredients products.”

“The M&S Essential Extracts bottles are a further development of our capabilities in the use of PCR materials, widening its potential into new market sectors,” comments Bryan Glasper, General Manager, RPC Llantrisant.

The RPC Web http://www.rpc-llantrisant.co.uk

“Our technical development work is continuing to enable us to increase the percentage of PCR in our bottle ranges in the future, where it is deemed appropriate.”

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