CLEANER PRODUCTION COMPETITIVE STRATEGY TO ADOPT AN EFFECTIVE CORPORATE ENVIRONMENTAL MANAGEMENT

1. Cleaner Production Competitive Strategy.

Cleaner production is a business strategy-oriented production processes, products and services to enhance business competitiveness through technological innovation, cost reduction and risk reduction in aspects of security, human health and the environment. His projects seek efficient use of energy, water and supplies, as well as recovery of wastes, while integrating economic, environmental and social within organizations. Cleaner production is founded on the concept of business competitiveness, which means that through its implementation to strengthen the competitive position of enterprises, but depend on factors that influence the context of the company and may be either: a) Economic (variables that affect the company's purchasing power), b) Technology (new developments); c) Legal (rules, laws); d) political (political stability); e) Socio-cultural (ethics and religion in consumers), F ) environmental (natural resources vs. Scarcity).....................